Editorial by Juan Carlos Lopez

2010

After a few shows the fitness industry has taken a blow money wise the lack of a booth for a very big company at the Arnold and a few others not showing up meant there is a cycle. Companies spend a lot of money and then die.

All I will say is that HardFitness is going to focus on female fitness always but in different ways that will touch other groups of people. We are very proud to have now articles from one of our sponsored competitors Michelle Ould who is an MMA Fighter. The amount of women wanting to fight in MMA is starting to get larger. Also the amount of men and women wanting to watch women fight is higher than those that want to watch a figure competition.

Its possible that we will focus less on contest coverage and other avenues. There is an upcoming TV show which is not 100% ready yet but coming soon.

So expect some changes that will bring more and more mainstream viewers. And of course there are always fit women in the world but they don't need to be doing shows to prove it. That is just a fact, even some gyms have amazing females that could compete but never want or never will.

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